Did you know, the over-the-counter (OTC) lice removal market is estimated to make a whopping $130 million each year? Did you also know, the typical OTC product fails to work 99.6% of the time? That’s a vast amount of money being wasted by consumers each year, and that’s your valuable time being thrown down the drain!
At Remove-A-Lice, we don’t use harsh or toxic chemicals. Instead, we utilize the Shepherd Method of lice removal, combing through your child’s hair strand-by-strand and removing each and every louse (singular for lice) and nit (a lice egg). Thanks to our 30-Day Guarantee, you don’t have to worry about head lice coming back, either, since we’ll provide your second treatment free.
“There’s no reason for parents to douse their children’s heads in chemicals,” says Urvashi Rangan, Ph.D., director of Consumer Safety and Sustainability for Consumer Reports. “Physically removing lice, while it seems daunting, is safest for your child’s head.”
Not only is combing safer, but new research is showing that American head lice are actually evolving and developing an immunity to permethrin, a common ingredient found in OTC lice treatments. According to a study published in March 2014 in the Journal of Medical Entomology, 99% of head lice collected by school nurses and professional lice combers in 12 US states and three Canadian provinces were found to be genetically resistant to permethrin.
“It’s not surprising that we are seeing a resistance to these products,” Rangan says. “That’s what happens with insecticides and pests over time.”
Even if you manage to kill all of the head lice, there’s still the problem of nits, which can often be left behind after a chemical lice treatment. While chemical treatments aim at killing the living head lice in your child’s hair, they often have little-to-no effect on nits, allowing a new generation of head lice to hatch and infect your child all over again. “They can’t be relied on to kill all lice eggs,” says Michael Hansen, Ph.D., a senior scientist at Consumer Reports.
In fact, when the makers of leading lice removal product Nix were asked for evidence that their product kills lice “and their eggs,” their lawyer released a statement saying that information was “proprietary and confidential.”
Consider for a moment that a female louse can lay up to six nits per day. If you don’t catch and treat your child’s head lice immediately—and if the OTC treatment you use doesn’t successfully kill 100% of the nits—your child is going to become reinfected and you’ve only thrown your money away on the treatment.
The research is clear, and Consumer Reports’ advice is strong: combing is the more-effective method of lice treatment. Let Remove-A-Lice safely and effectively treat your child’s head lice with our proven, natural method. Call us at (205) 508-3769 to make your appointment today!